Tech Tools and Solutions for Starting and Growing A Business from The Ground Up

Starting and growing a business from the ground up is no easy task. A lot more goes into it than deciding on a business name and finding products to sell.

Especially since the pandemic, it has become necessary for businesses to adapt to the changing environment. They now require different solutions and approaches in order to stay flexible and successful.

This article will cover the various tech tools and solutions to help start and grow a thriving business in these trying times.

1. Web Hosting

When starting a business from the ground up, one essential element is web hosting. It is a service that stores your site’s files and data on a server, so they’re available online for visitors to access.

In practice, web hosting can take different approaches depending on the platform you choose. For instance, website builders and eCommerce platforms, such as Shopify and Squarespace, come equipped with web hosting services.

Meanwhile, content management systems, such as WordPress, Magento, and PrestaShop, require an external hosting service from a hosting provider.

That said, it’s crucial to understand the type of platform your business needs before starting one.

Whichever route you pick, look for the following features when choosing a web hosting service:

2. Domain Name Generator

A domain name works hand-in-hand with web hosting. It is just as essential for building a reputable online business.

A domain name serves as your website’s address. It is the URL people type in a web browser’s address bar to access your site.

Let’s take a look at the ways a domain name can affect your business:

When coming up with a domain name, here are several practices to keep in mind:

Once you’ve come up with several domain name ideas, check the availability using a domain name search tool. It will show the available domain extensions and let you purchase them right away.

3. Project Management Tools

When starting a business, it’s essential to have a project management tool to keep your work organized.

Essentially, project management tools help with planning, tracking, and collaborating with team members. Popular examples include Asana, Trello, ClickUp, and Monday.com.

While each tool offers unique qualities, make sure to choose one with the following features:

The key to choosing the best project management tool for your business is understanding your needs. If you’re just getting started, it’s best to go with a more straightforward tool, like Trello. As your business expands, migrate to another platform that is more scalable for the long term.

4. Communication and Collaboration Tools

Similar to project management tools, communication and collaboration apps help with streamlining your business.

Here are several must-have tools for your business:

5. Performance Monitoring Tools

Once your online presence is established, it’s important to keep track of your site’s performance. This includes tracking visitors’ bounce rate, targeting the audience, and measuring traffic.

This information can help understand:

Based on that information, businesses can improve their website through various ways, such as tailoring a specific marketing campaign and continuously finding potential problems to improve.

Great tools for the task include Google Analytics and Chartbeat.

6. Customer Relationship Management Tools

A CRM tool takes care of your customer relationship. It helps turn leads into potential customers and eventually make more sales. 

It logs and tracks the history with each visitor, such as the timeline of your interaction, the last time you’ve followed up with them, and the information about visitors who filled out forms but didn’t close the deal.

Instead of keeping track manually in a spreadsheet, tools like HubSpot and Zendesk will do the job for you.

7. Email Marketing and Social Media Management Tools

Another crucial step to growing your business successfully is using marketing tools. They help inform the target audience about your products or services.

Other than that, marketing tools also communicate company values and unique selling points. When done right, the information will evoke customer’s interest and motivate them to make a purchase.

There are several ways to promote your business, including email and social media marketing.

Email marketing is excellent for converting leads into sales. It works by sending emails to potential customers that are already interested in your product or service.

If you use email marketing tools, such as Constant Contact and MailChimp, they will provide information about who opened your email, what links they clicked on, and the list of people who might be interested in a follow-up offer.

Social media marketing, on the other hand, will help increase brand awareness. It includes managing your online presence on social media channels, which is highly recommended.

To help with posting, responding to customers’ feedback, and being active across all social media platforms, use tools like Hootsuite, Sprout Social, and Buffer.

Conclusion

The right tools and solutions are crucial for starting and growing a business from the ground up. They can help you plan strategically and begin with confidence.

However, that’s not to say that you won’t face any challenges – that’s an essential part of starting any type of business.

Here’s a little recap of the tools that can make your professional journey a little easier:

Now that you’re well-informed, it’s time to start planning and growing your business. Good luck!